Identify your ideal client and reject anything less
There are times when passion takes a definite backseat to financial desperation as a deciding factor in choosing which projects to take on. I’ve been in such a financial bind, I begrudgingly took on projects that were highly underpaid. Sometimes, I modified prices to fit someone else’s budget, or worked for clients who completely disregard my creative process in favor of their own...
Read MoreWhen everyone else is doing it…
Have you ever felt like you should be doing something just because everyone else seems to be doing it? I feel like that sometimes. When the web became a household convention, every business decided it was absolutely necessary to have a website. Having a web presence became a much greater priority than having a printed brochure. In fact, some potential clients didn’t even take your business...
Read MoreCBS’s Big Bang Theory displays poster design on set
One of the greatest benefits of working for the American Physical Society is the opportunity I get to make physics look cool. This isn't the first time an unkanny design has been spotted on the set, but each time is as sweet as the first!
Read MoreIdea #002: How junky is your marketing?
I love my neighborhood simply because I have everything I need within a three-mile radius. I have all four major grocery chains, an organic market, a movie theater, most fast food restaurants, and a fair selection of retail offerings. When it comes to patronizing Target or Walmart, it has always been a toss up. I believe Walmart has the lowest price, but Target has better presentation. What is the determining factor?
Read MoreIdea #001: Good marketing makes a splash, not a mess
If we can learn anything from this oil spill, I hope we come to realize that even a little bit of oil in the ocean is a bad thing. Too much of a bad thing can be devastating. Consider your marketing efforts. A poorly designed logo or business card is like oil in the ocean. The goal is to make waves with your efforts, not to pollute the water.
Read More
custom e*vites
