David Tutera and the unkanny! designer face the same task
I love WEtv’s My Fair Wedding with David Tutera. In fact, I kinda fell into a marathon of My Fair Wedding reruns. I actually avoided wedding and wedding-related shows altogether—either it was the “Bridezillas” or just the over-the-top gaudiness and tackiness of some weddings that turned me off. However, I found that—after watching several episodes back-to-back—that David...
Read MoreMy Beef with the Mary J. Blige/Burger King Commercial
I’ve read many opinions via blogs and media and had a number of conversations with a few friends about this “unfinished, leaked” commercial and even laughed at the exaggerated use of stereotypes in the Second City parodies of the Burger King ads and finally came to an unkanny! conclusion: This is a very bad commercial from every perspective. From an advertising perspective:...
Read MoreIdentify your ideal client and reject anything less
There are times when passion takes a definite backseat to financial desperation as a deciding factor in choosing which projects to take on. I’ve been in such a financial bind, I begrudgingly took on projects that were highly underpaid. Sometimes, I modified prices to fit someone else’s budget, or worked for clients who completely disregard my creative process in favor of their own...
Read MoreWhen everyone else is doing it…
Have you ever felt like you should be doing something just because everyone else seems to be doing it? I feel like that sometimes. When the web became a household convention, every business decided it was absolutely necessary to have a website. Having a web presence became a much greater priority than having a printed brochure. In fact, some potential clients didn’t even take your business...
Read MoreCBS’s Big Bang Theory displays poster design on set
One of the greatest benefits of working for the American Physical Society is the opportunity I get to make physics look cool. This isn't the first time an unkanny design has been spotted on the set, but each time is as sweet as the first!
Read MoreIdea #002: How junky is your marketing?
I love my neighborhood simply because I have everything I need within a three-mile radius. I have all four major grocery chains, an organic market, a movie theater, most fast food restaurants, and a fair selection of retail offerings. When it comes to patronizing Target or Walmart, it has always been a toss up. I believe Walmart has the lowest price, but Target has better presentation. What is the determining factor?
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