Running a business is like maintaining proper heart health. Once you consider the heart of your business to be its brand, all of the veins and arteries that carry the lifeline of your business to the world is your brand collateral, which becomes your business identity. Let's work together to make sure your brand and identity are true to your business values.
Collateral damage is the unintentional and incidental damage to an intended outcome. In other words, an ill consequence to what seemed to be a good idea. No one wants what they thought was a brilliant idea to fall flat on their intended audience. Let's work together to ensure your promotional pieces are creating collateral success.
Prospective clients will visit your website for details about your business—the ownership, philosophy, services, portfolio—and then use that information to decide if your business is a good fit for their needs. A poorly designed interface will deter your visitors from getting past the homepage. Let's create a solution that’s both budget friendly and on brand.
There is something about a new baby, a sweet 16, a 50th anniversary, a wedding, or a new home that warms my heart. I get excited about the changes in our lives that bring us great joy. There are also life changes that bring great sorrow. For any events you deem worthy of celebrating, I’ll be sure to get it right.